If there’s a more British image than Liam Gallagher loitering outside a caravan in a trench coat, it hasn’t made it across the Atlantic. For Americans, the visual lands somewhere between BBC noir and Glastonbury myth, but for Burberry, it’s gospel.
Photographed by Drew Vickers with his signature documentary frankness, Burberry Festival unspools like a Britpop scrapbook soaked in rain and bravado.
Burberry Festival Campaign
There’s Liam, of course, eternal and unbothered. But also Lennon and Gene Gallagher, plus Molly Moorish-Gallagher: heirs to a style-coded dynasty whose relevance is as visual as it is musical. This is generational cool, inherited and worn like a uniform.
Daniel Lee issues a weatherproof memo: oversized trench coats, hooded jackets, and the Check as infrastructure. Burberry’s clothes are intended for the churn of grass and gravel, for folding chairs and flattened hair. The silhouettes speak of Britain, and the styling holds steady, even when the sky does not.
Ultimately, Burberry steps forward as both subject and storyteller. Treating the festival as context, the setting draws together what the brand knows by heart. It’s the weather, music, and personal style that feel distinctly British.
