After staging a breezy warm-up act on the Riviera, Massimo Dutti now gets into the swing of the season with its summer Linen Edit. This is menswear with the volume turned low: no flash, no fuss, just a well-paced procession of pieces that know exactly what they are doing.
Massimo Dutti Summer 2025 Linen Edit
Model Alain Gossuin leads the lookbook with easy authority. He wears the clothes with the relaxed assurance of someone entirely at ease in his own skin, which perfectly captures the mood of the Massimo Dutti man.
The color palette turns to chalky whites, soft olives, and sun-faded browns. There is tailoring, but it welcomes a breeze. There is shirting, but with no time for starch. Flip-flops make an appearance. So do braided belts. The message is clear: considered, not try-hard.
Linen is the hero here. It carries the weight: structured where it counts, easy everywhere else. The silhouettes are loose but smart. In sum, this is Massimo Dutti doing what it does best. It taps into the current mood, offering a heatwave wardrobe that is fluent in subtlety.
