Gucci has a new name on its increasingly global roster of brand ambassadors. Lee Know, the Stray Kids member whose fashion sense has already caught the eye of style watchers and house designers alike, joins the family.
Since debuting with Stray Kids in 2018, Lee Know has established himself as one of K-pop’s more quietly versatile figures. His range is well documented, whether as a performer, songwriter, or composer. But fashion insiders have noted something else.
Lee exhibits a personal style that leans sharp, streamlined, and often Gucci. Long before this partnership became official, he had already folded the house’s codes into his wardrobe with the kind of ease that cannot be faked.
At Gucci’s Cruise 2025 show in London, Lee Know cut a striking figure in the front row. His presence was confident but understated, with the kind of off-camera charisma that suggests an instinctive understanding of silhouette, posture, and frame.
Lee Know: Gucci Global Brand Ambassador
Now, with the announcement of his role as Global Brand Ambassador, the relationship becomes formal. In a statement, Lee Know said, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.”
His participation will extend to upcoming events and campaigns, adding another dimension to a brand that is increasingly threading global reach with local resonance. At a time when luxury houses are seeking cultural relevance that feels earned rather than imposed, Lee Know offers a compelling proposition.
Whether dressed in tonal Gucci tailoring or zipped into head-to-toe black with combat boots to match, Lee carries the clothes. If the future of the Italian fashion house lies in a balance between continuity and effective recalibration, Lee Know already looks the part.
