Montblanc spotlights its spring-summer 2025 eyewear collection through a campaign shaped by modernist clarity. Matteo Ferri and Corentin Huard lead the advertisement, captured in stark black and white by photographer Mariano Vivanco.
Matteo and Corentin’s presence holds the frame. Hair is parted and pressed. Jackets fall flat across the chest. Collars sit sharp at the neck. Here, Paolo Turina delivers sharp styling aligned with Montblanc’s elegant image.
Montblanc Spring/Summer 2025 Eyewear Campaign
Eyewear takes focus with a square silhouette, softened at the edges. Wide acetate temples contrast with metal rims. Defined bridges create balance.
Montblanc’s watches appear from under sleeves. Pens remain near the hand. These accessories stay within reach, serving as subtle signals. The kind that add weight when a man picks up a pen before speaking.
Montblanc positions its eyewear alongside its brand signatures, like the Meisterstück pen. These are instruments that set a tone, much like the season’s narrative. It draws from the 1960s, when expression came through light, texture, and line. Now, that story is updated with Montblanc’s sharp angles and a clean finish, placed with care.
