Bally’s Brand Heritage campaign strips fashion to its essentials. Photographed by Alessio Boni, the striking images place Gabriel Aubry, Garrett Neff, and James Turlington against pale marble in nothing but white briefs and leather shoes. The simplicity sharpens the focus. Penny loafers, cap-toe derbies, and Chelsea boots take prominence.
Bally Brand Heritage Campaign
The posture of each model brings out the character of the shoes. Gabriel wears dark brown lace-ups with a firm toe and low stance. Garrett and James alternate in black styles, from loafers with rounded edges to polished derbies with a subtle rise.
Bally uses this moment to restate its priorities. The images rely on restraint, making their point through material and control. The leather shoes ground the brand’s message in familiarity and permanence.
Gabriel, Garrett, and James return this August to front Bally’s fall-winter 2025 campaign, marking a fresh chapter shaped by recurring figures. Their presence signals continuity, while the focus on craft and clarity offers a renewed take on what the house values most.
