Gucci Together Brings New Meaning to Father’s Day

The Fashionisto

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Published June 4, 2025

Mathias Lauridsen and his son Ossian front the Gucci Together Father's Day campaign.Pin
Mathias Lauridsen and his son Ossian front the Gucci Together Father’s Day campaign. Photo: Tina Barney / Gucci

The Gucci Together campaign for Father’s Day finds its energy in the everyday rituals that build relationships over years. Photographed by Tina Barney, the advertisement steps inside richly detailed interiors, where real fathers and sons share the frame.

Gucci Together Father’s Day Campaign

Jay Park and his father Yong Joon star in the Gucci Together Father's Day campaign.Pin
Jay Park and his father Yong Joon star in the Gucci Together Father’s Day campaign. Photo: Tina Barney / Gucci

Model Mathias Lauridsen appears alongside his son Ossian, Jay Park stands beside his father Yong Joon, and Roschdy Zem brings his son Chad into the scene. Their presence nods to the family portraits of past generations, when dressing for a photograph signaled a sense of occasion and intimacy.

Roschdy Zem and his son Chad share the spotlight in the Gucci Together Father's Day campaign.Pin
Roschdy Zem and his son Chad share the spotlight in the Gucci Together Father’s Day campaign. Photo: Tina Barney / Gucci

Gucci’s styling balances personal comfort with refined textures, favoring soft tailoring, heritage motifs, and relaxed fits. The campaign’s wardrobe ranges from classic suits to the smart polo and brushed suede jacket.

The modeling genes prove to run in the family as Mathias Lauridsen and his son Ossian appear in the Gucci Together Father's Day advertisement. Pin
The modeling genes prove to run in the family as Mathias Lauridsen and his son Ossian appear in the Gucci Together Father’s Day advertisement. Photo: Tina Barney / Gucci

Gucci Together honors the connection between fathers and sons, capturing the relaxed exchange found in familiar moments. The campaign introduces a thoughtful gift selection for Father’s Day, including leather duffels, signature sneakers, watches, and classic accessories.

Gucci brand ambassador Jay Park shares the scene with his father Yong Joon in the Gucci Together Father's Day advertisement.Pin
Gucci brand ambassador Jay Park shares the scene with his father Yong Joon in the Gucci Together Father’s Day advertisement. Photo: Tina Barney / Gucci

Through these pieces, Gucci takes part in life’s milestones, channeling the spirit of vintage family gatherings while offering modern ways to celebrate the day.

Actor and filmmaker Roschdy Zem and his son Chad make a sartorial statement in the Gucci Together Father's Day advertisement.Pin
Actor and filmmaker Roschdy Zem and his son Chad make a sartorial statement in the Gucci Together Father’s Day advertisement. Photo: Tina Barney / Gucci

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