Massimo Dutti focused on relaxed shapes for summer, embracing soft tailoring. Zara dialed into the mood of Italian vacations through stripes and sun-faded tones. Madewell headed to Mexico City with a summer 2025 drop shaped by casual layers, workwear roots, and loose denim.
Cooper Koch pared things back for Calvin Klein’s latest underwear campaign. The latest tattoo inspiration and trends took the spotlight. Theo James took to Capri for Dolce & Gabbana’s Light Blue, keeping the brand’s Mediterranean fantasy intact.
Eton looked to Barcelona for a change of scenery, bringing in gauzy textures and painterly colors for summer 2025. Bikkembergs submerged its seasonal story, highlighting sport-driven cuts. Denim fits were spelled out in a guide to the types of jeans that continue to hold ground, from straight and loose to stacked.
