22/4 Hommes Embraces Negative Photography for Black & White Spring 2015 Campaign

The Fashionisto

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Published February 24, 2015

Tommaso de Benedictis delivers a close-up image.Pin
Tommaso de Benedictis delivers a close-up image featuring the brand’s detailed shirt seams.

Going for a vintage aesthetic, fashion brand 22/4 Hommes embraces negative photography with the help of fashion photographer Stefan Milev. Collaborating with stylist Jason Hughes, Milev captures the label’s spring-summer 2015 campaign advertisements. Manipulating black & white photography, the campaign features a confident Tommaso de Benedictis. Posing for reassured images, the model dons a minimal wardrobe with smart, modern details.

Exposing bare skin, Tommaso de Benedictis sports a minimal black ensemble.Pin
Exposing bare skin, Tommaso de Benedictis sports a minimal black ensemble.

Tommaso de Benedictis models a white shirt with black trousers.Pin
Tommaso de Benedictis models a white zippered shirt with black pinstripe trousers.
A negative photography effect adds to the vintage charm of the campaign.Pin
A negative photography effect adds to the vintage charm of the campaign.
Tommaso de Benedictis is a quiet, confident vision as he sits for a profile shot.Pin
Tommaso de Benedictis is a quiet, confident vision as he sits for a profile shot.
Photographer Stefan Milev focuses on the coat.Pin
Photographer Stefan Milev focuses on the coat.
Sitting for a strong portrait, Tommaso de Benedictis imitates a cape look with a vest and jacket worn over the shoulders. Pin
Sitting for a strong portrait, Tommaso de Benedictis imitates a cape look with a vest and jacket worn over the shoulders.
Tommaso de Benedictis poses for a close-up as he models a white dress shirt and black suit jacket.Pin
Tommaso de Benedictis poses for a close-up as he models a white dress shirt and black suit jacket.
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