Robert Pattinson on Dior: ‘They’re All Kind of Crazy’

Robert Pattinson on Dior: They’re All Kind of Crazy image Robert Pattinson Dior Homme Cologne Campaign 800x517

Robert Pattinson by Nan Goldin for Dior Homme Fragrance Campaign

Pattinson on Dior–The face of Dior Homme’s namesake fragrance, actor Robert Pattinson spoke on his experience working with the French fashion house. Comparing working on a campaign shoot to filming movies such as Twilight, Pattinson explains, “It’s a really cool company to work with. I think I am doing another one with them. I was surprised how easy it was, but they’re a different company – they’re all kind of crazy at Dior. They just let you do anything in a suit. I was literally just messing around for three days. It was kind of amazing!”

Initially, Pattinson was uncertain if he should be the face of Dior, but it ended up working in his favor, in particular shooting the video portion of the campaign. He shares, “Weirdly I wanted to work with Romain Gavras for ages, and he never answered the phone to me for like, two years trying to get in contact with him. And then the Dior thing came up and I never really considered doing an ad because I always thought people would judge you for it, and for some reason I was like, ‘Oh…’ I remember meeting the Dior people, they were really cool and were like, ‘Who were you thinking for a director?’ and I was like, ‘What about Romain Gavras?’ I thought that was a good way to get him on the phone and it did!”


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