Perry Ellis Launches Namesake Fragrance

Perry Ellis Launches Namesake Fragrance image perry ellis campaign 001

The Scent of Perry Ellis–Their first namesake fragrance in three years, Perry Ellis hits the market with a new designer scent. Available August 1, 2013 from PerryEllis.com, Macy’s, Dillard’s and Boscovs, Perry Ellis is inspired by the label’s signature dot. Playful, Perry Ellis opens with a combination of a bitter orange citrus burst, crisp herbaceous spices of cardamom, coriander and clary sage. Fir, mint, cedar wood and lavender play the heart to notes of sandalwood, patchouli and white moss wrapped in amber, tonka bean and musk. For the infectious campaign to match the fragrance, Perry Ellis enlists photographer Daniel Jackson, who shoots Paul Kelly (Q Models). Styled by Allan Kennedy in the label’s tailored wears, Paul is cheerily captured in the air catching a bottle of the new scent. / Creative direction by Richard Austin. Hair by Didier Malige. Makeup by Aya Komatsu. Casting by Daniel Peddle and Drew Dasent. Prop styling by Jerry Schwartz.


Perry Ellis Launches Namesake Fragrance image perry ellis campaign 002


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