Solitary Moment–Denim label Jack & Jones enlists British actor Orlando Bloom to promote its spring/summer 2013 collection. Starring a new short movie staged in a deserted setting, the Pirates of the Caribbean star moves in a silent setting, where the primary elements are his only company. Walking on the desert under a burning sun or lounging on a bed for a restful moment, the British actor never stops to charm in a casual wardrobe of jeans, deconstructed jackets, hoodies and timeless cotton tees. / Creative direction by SWOON NYC.
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