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John Varvatos Spring/Summer 2013 | Milan Fashion Week

john varvatos spring summer 2013 018 John Varvatos Spring/Summer 2013 | Milan Fashion Week

The Importance of Elegance–For his spring/summer 2013 menswear collection, Greek designer John Varvatos focuses on the meaning of elegance, presenting it in a younger and more contemporary way. It’s a new way to understand elegance, mixing it with a strict military inspiration or with “imperfect” pieces, creating juxtapositions that add a more nonchalant attitude to the whole look, which is certainly refined, but never stiff. This new masculine elegance also has a sensuous allure, as seen on the clean and precise silhouette, with wide trousers and fluid jackets that emphasize the body, wrapping it in a sartorial embrace, softening Varvatos’ signature rock’n’roll sense of style. To complete this new elegance, straw hats with a satin band add a retro flavor to the looks, while leather totes with studded details add a more contemporary twist. The colors seen on the Milanese catwalk are classic, like white, black, grey and military green, with unexpected touches of red, that embellish the precious and rough fabrics like linen, cotton, silk-linen and cotton-metal, for a tactile and visual experience.