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Joel Kinnaman Explores His Alter Ego for the H&M Fall Fashion Man Collection

The Abyss of Identity–Actor Joel Kinnaman takes a taxi on the journey of self discovery in H&M’s latest film project to accompany their release of the Fall Fashion Man Collection, which opened on October 5th. With direction by Jonas Åkerlund, Joel embarks on a psychological roller coaster against London’s urban landscape as he discovers the true meaning of paving one’s own individuality and style.

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