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Harry, Jester, Toby, Oliver & Jackson Explore the City of London for Topman’s New Gen Project

The Young and the Free–Following up on a previous post, Topman enlists Craig Thomas to create a short film to complement the New Gen Men’s T-Shirt campaign. Elgar Johnson styles the five exuberant models, Harry (M&P), Toby (Select), Jester (Select), Oliver (Elite), and Jackson (Premier) in the various t-shirts, as the boys show off their fun and goofy personas while shooting the project in London, with Seye’s single, “White Noise” as the musical backdrop. The collection of t-shirts is designed by British talents Christopher Shannon, Lou Dalton, Sibling, James Long, and Katie Eary, and are available as of today, with proceeds geared towards supporting emerging designers.