The Power of Two-For their latest endeavor, Diesel founder Renzo Rosso collaborates with EDUN founders Ali Hewson and Bono for a sustainable denim collection titled, DIESEL + EDUN, that will be sourced, manufactured, and created solely in Africa. An attempt to bring light upon Africa’s creativity, design, and craftsmanship, the collection combines Diesel’s reputability and brand equity with EDUN’s familiarity with African trade to bring exclusive denim sourced from sustainable practices in Africa.
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