CR7 Fall/Winter 2014 Campaign-Portuguese footballer Cristiano Ronaldo currently covers the September issue of Men’s Health UK. On the cover, he poses shirtless in a pair of jeans with the waistband of his CR7 underwear showing. Now, Ronaldo turns around and releases a new campaign for his label CR7, which is a collaboration with New York-based designer Richard Chai. For the new underwear campaign, Ronaldo connected with photographer Rankin, of Dazed & Confused fame, for a series of studio photos that feature CR7’s bold bright designs.
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