All eyes were on Rick Owens when one of his signature leather jackets was worn by Kate Moss in Vogue Paris, photographed by the late Corrine Day. He presented his first collection in New York in 2002 with the support of Anna Wintour, who later featured the designer in a spread in Vogue. His menswear collection was launched the following season and it has since become a cult favorite. After two seasons, Owens relocated to Paris from Los Angeles and his runway shows are among one of the most anticipated during fashion week. His dark aesthetic has started a new sub-genre in fashion and has paved the way for new designers with similar vision. The label expanded with more affordable lines, Lillies and DRKSHDW and in the summer of 2008, a furniture range was added to the empire of Rick Owens.