Maison Martin Margiela

The evolutionary and revolutionary label, Maison Martin Margiela, was launched in 1989. The designs were well beyond its time, adopting an avant-garde style that remains to be innovative and leading-edge till this day. Despite his non-conventional designs, Margiela was appointed as the creative director of Hermès in 1997 and was succeeded by Jean Paul Gaultier in 2004, whom Margiela worked for from 1985 to 1987 before creating his eponymous label. A couture line was added in 1997 and menswear in 1999. There is much mystery that surrounded the label and Margiela himself, who was rarely seen in the media or at the end of his runway shows. His low profile earned him a cult status and his designs were worshipped upon. His famous clothing tag, introduced in 1997, consists of the numbers 0-23, with each number containing a different meaning. Margiela’s departure from the avant-garde house was rumored and finally officially confirmed in December 2009, with no replacement creative director.