In 1856, Burberry was founded by the twenty-one year old Thomas Burberry. The label has since gone global and produces clothing, fragrances and accessories. Burberry is best known for its tartan pattern and trademark trench coat, which was created in 1914 when Burberry was commissioned to produce a coat suitable for the WWI soldiers. In 1998, Burberry presented its debut ready-to-wear collection under the helm of Roberto Menichetti. It wasn’t until Christopher Bailey took over the label in 2001 that Burberry was pushed to prominence and embracing a new image. Punk and luxury became the perfect marriage and a breath of youthfulness and sex appeal was injected into the heritage brand. Burberry became one of the first labels to introduce the ability to purchase the ready-to-wear collection immediately after its presentation on the runway.