Yves Saint Laurent’s ready to wear was rebranded as Saint Laurent in 2012 by Hedi Slimane, but it looks like the new creative director, Anthony Vaccarello has a new element to add. Ahead of the reveal of Vaccarello’s premier collection for the Parisian label, teasers have been released under the hashtag #YSL01. The original abbreviation is befitting of the brand’s renewed focus on youth.
Related: Anthony Vaccarello Named Yves Saint Laurent Creative Director
Embracing a stripped down aesthetic, black & white images of young models are accompanied by a bare film directed by Nathalie Canguilhem. Photographed in Paris by Collier Schorr, models Mattia, Sven, Steve and Theo represent a fresh-faced Saint Laurent. The shirtless models deliver a nonchalant attitude as they pose in Saint Laurent denim jeans.
#YSL01 by Anthony Vaccarello
