Weekday steps into a fresh chapter, reimagining itself as a collective of expressive freedom and creative possibility. The campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” positions the platform as a playground for those who thrive on aesthetic experimentation.
It welcomes new voices and a curated selection of second-hand treasures, Cheap Monday pieces, and more, creating an environment rich in attitude and unapologetic in its self-expression.
Weekday Leave Nothing Unexpressed Campaign
Weekday’s images are vibrant with an energetic cool. Musician and model Lennon Gallagher commands attention in his blue hoodie and tousled hair, a nod to 1990s indie sensibilities, while Jolagreen23’s presence radiates with a raw, magnetic force that propels the message of expression forward.
Vintage televisions, electric guitars, and industrial details frame Weekday’s portraits, forging an atmosphere both nostalgic and current. The campaign highlights a promise: a space that invites boldness and creates room for individuality.
The fresh looks celebrate the tension between the familiar and the unexpected, and every shot pulses with the restless spirit of youth. Altogether, the advertisement nods to the power of style as language, a declaration that self-expression never waits.
