Rails set the scene for a smart summer by the sea. Gucci Tennis introduced a sporty mood to summer. Lennon Gallagher joined Jolagreen23 to power the new Weekday ad, where youth culture and creative energy remain front and center.
Bottega Veneta honored fifty years of Intrecciato with a new campaign, nodding to the label’s iconic leather weaving. Tom Daley reflected on diving with The Sunday Times. Gene Gallagher captured Stone Island’s modern attitude, pushing forward its legacy of technical fabrics.
Massimo Dutti highlighted summer style with essential shoes, bringing to mind the importance of footwear in finishing a look. Kenzo championed sun-soaked high summer style, drawing from its own bold graphic heritage. H&M offered a guide to summer 2025 with soft tailoring and prints.
