Genesis Motors revs up its engines to showcase its G90 luxury sedan. The luxury vehicle company introduces its sleek five-seat car to an international audience. The $68,100 car provides the setting for a humorous advertising spot. Genesis calls on Wayne McClammy to direct the outing after his acclaimed work for clients like for Geico and Call of Duty. This time around, McClammy gets to work with Elle Evans.
Video: Genesis G90 Campaign
The beauty rose to fame as the ultimate it girl in Robin Thicke’s Blurred Lines music video. Now she’s Genesis’ it girl as she gets into a G90 to be chauffeured to a Hollywood event. She’s accompanied by her small dog, who has no qualms sitting on the G90’s nappa leather seats.
The G90’s chauffeur instantly notices the dog trying to relieve himself and decides it’s not a task it will accomplish. McClammy’s video brilliantly captures the chauffeur effortlessly taking sharp turns to keep Evans’ dog on its toes and not doing the business.
By the time the ride comes to an end, the G90’s leather interior is flawless and Evans is none the wiser of the chauffeur’s battle with her dog. The advertising spot concludes with a funny scene as Evans’ dog relieves itself on the red carpet, in front of flashing bulbs.
Pictures: Genesis G90
This post has been sponsored by Genesis Motors, but all thoughts are our own.
