Following the unveil of Versace’s fragrance campaign for its newest cologne, Dylan Blue, we take a look at the film directed by fashion photographer Bruce Weber. Inspired by old films centered around mixed martial artists, Weber sets up Dylan Blue’s advertising star, Trevor Signorino to vie for the attention of Gigi Hadid. What results is a GIF-worthy black & white film, which showcases Trevor joined by fellow models Alan Jouban, Louis Solywoda, and Filip Sjunnesson. Adding some authenticity to the outing, fighters Nic Thompson, Travis Conover, Adam von Rothfelder, Lukasz Grabowski, and Levi Morgan are enlisted as well.
Related: Versace Collaborates with Bruce Weber for Fall Campaign
Video: Versace Dylan Blue Fragrance Campaign
“My dad always used to say…
You can’t live with women and you can’t live without them.
The way a woman judges you can be pretty rough,
one minute you have to be tender, and the next one tough.
We have this girl at our sports club
who can out-kick box any of the smaller guys.
Just my luck, she doesn’t seem to know I exist,
except when she’s kicking me in the head.”
Versace Dylan Blue Fragrance Campaign
“I grew up on these streets
and learned at a young age to never show any weakness.
I try my best to stay out of trouble—
but sometimes it’s hard.
I knew I never stood a chance with Gigi.
But in her own way, she loved us all—
no matter who won the fight.
That’s one for the books.”
