H&M looks to The Weeknd to guide its new season of men’s essentials. Under the banner, Spring Icons, the singer curates a collection of timely must-haves. Talking about the selection, The Weeknd shares, “The concept of an icon can be a cliché…I don’t like clichés.”
Related: Behind the Scenes | The Weeknd Shoots H&M Campaign
The singer continues, “Icons are like dreams, or music. If you live it and walk in it…it sings.” Detailing the season, The Weeknd says, “It’s important to have a few go-to pieces that make you feel great when you wear them.”
Much like H&M’s range of bomber jackets, sweatshirts, and other staples, The Weeknd explains his own aesthetic, noting, “I’d describe my style as timeless with a relaxed edge.” Shop H&M’s Spring Icons on HM.com.
The Weeknd H&M Spring Icons Campaign
