Following in the footsteps of David Beckham, singer The Weeknd collaborates with H&M. Ahead of the release of The Weeknd’s selected Spring Icons or wardrobe essentials, H&M unveils a behind the scenes look at the singer’s campaign.
Related: The Weeknd Covers WSJ Magazine, Talks Haircut
Talking about the curated range, which launches March 2, 2017, The Weeknd shares, “I had a great time selecting my spring icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be.”
H&M head of design for menswear, Andreas Löwenstam adds, “Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look.”
Pictures: Behind the Scenes with The Weeknd on His H&M Campaign Shoot
