Timex looked to Milo Ventimiglia to help them launch their new fall-winter 2017 collection. The This is Us actor was front and center for the brand’s “We Are Timex” event. Timex Group CEO Tobias Reiss-Schmidt discussed the occasion. He shared, “Timex has always had a heart that beats a little different than most watchmakers.”
Reiss-Schmidt continued, “Tonight we’re celebrating our best introduction yet and we got there by staying true to ourselves.” Meanwhile, a denim-clad Ventimgilia reflected on his history with Timex.
The American actor recalled, “One of my first watches, my first real watch of significance, was a Timex that I bought for myself at 15, and still have today. I appreciated the clean lines and functionality and I liked that I could afford a ‘timepiece,’ it wasn’t just a watch, a tradition Timex still honors today.”