The original outdoor brand steps back into the city with a wink. The new Woolrich x Target collection revives century-old workwear codes and gives them a practical, playful twist.
Woolrich x Target Collaboration
Woolrich and Target is a collaboration that remembers when American outerwear was constructed to last. Think Buffalo Check in full color, fleece printed with painterly landscapes, and field jackets that feel ready for both a subway ride and a weekend hike.
Woolrich’s story began in 1830 with wool flannel shirts for frontier workers, later immortalized by its red-and-black check. Nearly two hundred years on, that same pattern appears beside birdwatching prints, patch-covered totes, and retro sherpa pullovers that trade wilderness grit for metropolitan humor. The result captures a modern adventure that happens between the outdoors and the everyday.
