Tommy Hilfiger’s fall-winter 2025 Tommy Jeans campaign brings the brand back to where its identity first took shape. Photographed by Clara Balzary and styled by Margherita Moro, the season unfolds across brownstone blocks and café corners across New York.
Tommy Jeans Fall/Winter 2025 Campaign
This fall’s Tommy Jeans narrative centers on Valentino Bonaccio, Phil Soda, and Ivan Wang. Together they tackle the casual assurance of the city itself. The looks capture a familiar American style.
Loose denim, rugby stripes, checked overshirts, and the varsity jacket take the spotlight. The textures, from corduroy to brushed flannel, pull from Tommy Jeans’ 1990s archives but are updated for today’s aesthetic.
One piece stands at the heart of the collection, the letterman jacket embroidered with “New York, One City, Five Boroughs.” It plays on collegiate style, while also conveying the spirit of belonging. Elsewhere, tonal denim sets repeat the crest motif of old Tommy Jeans, paired with thick-soled lace-ups.
For fall 2025, Tommy Jeans stays loyal to the idea that style begins with character. The campaign captures a generation that grew up online yet dresses for the street. Denim remains the language, New York the accent.
