Tommy Hilfiger’s fall 2025 campaign, titled The Hilfiger Racing Club, revs up the preppy wardrobe with the sound of engines in the background. Photographed by Glen Luchford, the series puts Nicholas Hoult and Claudia Schiffer at the center of a fantasy where the racetrack feels like belonging to a club whose only requirement is knowing how to wear a sweater with conviction.
Nicholas Hoult for Tommy Hilfiger
Nicholas Hoult, cast as a driver who looks like he has been on the circuit long enough to know the pit crew by name, wears Tommy Hilfiger’s staples with the ease of someone shrugging into a uniform.
The striped ties, crest knits, and barn jackets all hint at campus tradition, while also reading like souvenirs from a life already in motion. The collection plays straight to Tommy Hilfiger’s long game: prep recast for the present tense.
This season, rugby shirts stretch wide stripes and pleated trousers go relaxed under sweatshirts. The clothes embrace heritage but lean forward, ready for the next lap.
Racing, like preppy codes, thrives on ritual, yet both gain meaning when someone new takes the wheel. That is Tommy Hilfiger’s wager: the idea that heritage accelerates forward.
