Haider Ackermann Pushes Snow Goose by Canada Goose Into New Terrain

The Fashionisto

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Published August 11, 2025

Henry Rank stars in the Snow Goose by Canada Goose campaign.
Henry Rank stars in the Snow Goose by Canada Goose campaign. Photo: Jack Pierson / Canada Goose

Haider Ackermann’s latest drop for Snow Goose by Canada Goose moves the story from the controlled stillness of the first release into the vast red terrain of Monument Valley. The backdrop sharpens the collection’s mix of utility and drama, setting tactical outerwear and stripped-down workwear against open desert light.

Snow Goose by Canada Goose Pre-Fall 2025

Andy Slokavar appears in the new Snow Goose by Canada Goose campaign.
Andy Slokavar appears in the new Snow Goose by Canada Goose campaign. Photo: Jack Pierson / Canada Goose

In this chapter, silhouettes adapt to warmer weather. The Valor parka and Zephyr jacket trade insulation for ventilation, while convertible shorts and three-layer windbreakers keep their functional edge. The palette stays grounded in olive, khaki, and black, interrupted by the occasional jolt of violet.

Model Andy Slokavar strikes a pose for the Snow Goose by Canada Goose campaign.
Model Andy Slokavar strikes a pose for the Snow Goose by Canada Goose campaign. Photo: Jack Pierson / Canada Goose

Cowboy hats and high boots carry over as recurring signposts, now styled with bare legs and jackets marked with direct, almost diaristic text. Military references remain, but the lines are looser, the proportions more off-balance. Coverage and exposure shift within a single look, lending the collection a nomadic quality.

Trystin Valentino fronts the Snow Goose by Canada Goose campaign.
Trystin Valentino fronts the Snow Goose by Canada Goose campaign. Photo: Jack Pierson / Canada Goose

As with the first drop, performance wear is treated as raw material rather than a fixed category. This time, the focus turns to transitional dressing, designing garments suited for both the elements and the in-between spaces of travel. The result is a continuation of Snow Goose’s style arc, now leaner, bolder, and more itinerant in spirit.

Models Andy Slokavar and Henry Rank front the Snow Goose by Canada Goose campaign.
Models Andy Slokavar and Henry Rank front the Snow Goose by Canada Goose campaign. Photo: Jack Pierson / Canada Goose

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