Ray-Ban revisits its archive with its most recent Icons campaign. Photographed by Rafael Pavarotti, the Aviator and Round emerge as artifacts of enduring influence that tether today’s aesthetic to something more substantial.
Ray-Ban Icons Campaign
Models Saul Symon and Samuel Elie embody Ray-Ban Icons through contrasting philosophies. Saul embraces theatrical excess, with fur details and bow ties orbiting his Round frames like punctuation around a statement.
Samuel pursues minimalism, allowing his Aviators to slice through black silk or fracture neon light. Stylist Vittoria Cerciello orchestrates this duality with sharp tailoring and thoughtful knots that converse with each frame.
Creative director Fedra Malara oversees striking portraits that give way to an acidic backdrop, a visual that references both mid-century cool and its afterlives in rock posters and club flyers. Pavarotti’s lens treats the glasses as something cultural, inherited, and carried forward.
The Aviator remains coded in authority and dissent, a military form recharged by counterculture and cinema. The Round, however, emerges as the sharper instrument here. Styled into eccentric finery, it signals wit, intellect, and the confidence to pull history through your own filter.
