Persol Goes Noir with Total Black Arrow Shades

The Fashionisto

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Published October 29, 2025

Filipe Neves Persol Total Black Arrow eyewear campaign
Filipe Neves stars in the Persol Total Black Arrow eyewear campaign. Photo: Persol

Persol’s new Total Black Arrow eyewear offers a film noir interpretation of the brand’s most iconic frame. The 649, once favored by Turin tram drivers and later worn by Marcello Mastroianni, returns in a deep black.

Persol Total Black Arrow

Persol total black arrow 649 003

The frame’s Victor bridge and pilot shape remain, now executed in high-performance material that catches light like lacquered armor. The brand’s signature Arrow hinge, once a mark of function, offers aesthetic appeal with its clean geometry pulling focus.

Persol total black arrow 001

Persol’s strength has always been its ability to engineer emotion through utility. The Total Black Arrow continues that lineage by refining a working hinge into a visual identity and turning industrial design into studied sophistication.

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