Nike and Jacquemus have constructed their latest project around the elusive Moon Shoe. What began as Bill Bowerman’s handmade prototype in 1972 has been reinterpreted by Simon Porte Jacquemus into something that feels half track spike, half dance slipper.
The original, poured into a waffle iron, became myth before it ever became merchandise. Now, decades later, it has been pulled from Nike’s vault and reimagined for a new stage.
Nike and Jacquemus Moon Shoe
Jacquemus’s Moon Shoe is pared down, almost aerodynamic. Nylon uppers gather with a ruched effect, leather Swooshes arc like calligraphy, and the sole nods back to Bowerman’s early experiments. The packaging even points to Nike’s Blue Ribbon Sports era, a reminder of the company before it had a logo that conquered the world.
The Nike and Jacquemus Moon Shoe campaign, starring Nicholas Alexander Chavez, situates the shoe in a room that looks equal parts gym and rehearsal hall. Sweat, mirrors, and scuffed wood floors form the stage.
Chavez moves between boxer, dancer, and runner, dressed in neutral tones. The shoes, released in Alabaster, Off Noir, and University Red, pierce the subdued palette for a modern statement.
Nike and Jacquemus are releasing the Moon Shoe on September 29, 2025 through jacquemus.com, with the Alabaster edition as an exclusive. A wider release follows on October 6 via SNKRS and select Nike retailers.
