Mytheresa approaches its latest campaign of Summer Days & Nights with a certain nonchalance. Late daylight and humid nights frame a wardrobe that conveys lived instinct. Parker Van Noord takes the lead as the modern man about town.
Mytheresa Summer 2025 Campaign
Day looks lean on structure. A ribbed knit vest sits against loose denim while an ivory polo creates subtle definition with an open collar. Shirts hang open or knotted. The message holds: softness does the work.
At night, tailoring returns, but drained of obligation. Suits arrive in inky hues and ivory satin. Buttons stay open. Shirts come undone. The tension shifts from shape to gesture.
Mytheresa resists the typical arc of transformation. There’s no before-and-after, no binary of day polish and night allure. The through-line is texture and behavior, from the glimpse of a Loewe bag to a chain at the collarbone, and the flash of sequined shorts in streetlight.
If there’s a thesis here, it’s that summer dressing should feel like a memory: slowed and vivid. Not because it tried to impress, but because it made sense in motion. Mytheresa’s summer 2025 develops that clarity.
Get inspired by more men’s looks from Mytheresa.
