Montblanc & Wes Anderson Say Let’s Write

The Fashionisto

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Published September 23, 2025

Rupert Friend Montblanc Let's Write campaign
Rupert Friend fronts the Montblanc Let’s Write campaign. Photo: Charlie Gray / Montblanc

Montblanc has chosen the conductor’s seat once again, stepping into Wes Anderson’s cinematic compartment for their Let’s Write campaign. This time the journey unfolds inside a vintage train carriage, where writing becomes both ritual and adventure.

Montblanc x Wes Anderson

Rupert Friend Montblanc Let's Write advertisement
British actor Rupert Friend leads the Montblanc Let’s Write campaign. Photo: Charlie Gray / Montblanc

Anderson’s world is unmistakable, from symmetry sharpened to the millimeter to colors dialed to jewel tones. Into this set, Montblanc places its tools of expression. The Meisterstück pen, leather in deep green and black, and weighty timepieces are cast as loyal travel companions. They are instruments that record the passage of thought as reliably as a train timetable.

Rupert Friend Montblanc campaign
Montblanc enlists Rupert Friend as the star of its Let’s Write campaign. Photo: Charlie Gray / Montblanc

The cast reads like a global passenger list. Rupert Friend embodies the solitary writer, bent over a notebook as the Alps flicker by.

Daniel Brühl Montblanc Let's Write campaign
Daniel Brühl takes the spotlight in Montblanc’s Let’s Write campaign. Photo: Charlie Gray / Montblanc

Daniel Brühl is presented as the keeper of ritual, surrounding himself with objects that mark the act of writing as ceremony.

Jing Boran Montblanc Let's Write campaign
Montblanc global brand ambassador Jing Boran stars in the Let’s Write campaign. Photo: Charlie Gray / Montblanc

Jing Boran, already Montblanc’s international face, plays the perpetual traveler, his Writing Traveler case opened mid-journey as if inspiration cannot be delayed.

Even Anderson himself drifts into the frame, alongside Michael Cera, whose comic restraint sits neatly within the carriage’s odd grandeur.

British actor Rupert Friend Montblanc Let's Write campaign
Rupert Friend appears in Montblanc’s Let’s Write campaign. Photo: Charlie Gray / Montblanc

The images, captured by Charlie Gray and styled by David Bradshaw, keep the mischief alive, balancing Montblanc’s heritage with Anderson’s playful storytelling.

This continuation builds on their first collaboration, but here the idea of writing as movement feels sharper. The pen is no longer a static object on a desk, but a passport, a diary, and a ticket punched all at once.

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