Michael B. Jordan’s latest turn with David Yurman sharpens the line between adornment and autobiography. As a brand ambassador, he appears in a series of portraits where chains, beads, and amulets act as markers of his own story.
Michael B. Jordan for David Yurman
The David Yurman campaign was photographed in New York with Jordan in muted tones of brown and grey. Against the understated backdrop, the jewelry takes leads. Jordan wears a thick Curb Chain with precise S-curves, Chevron pendants cut into sculptural Vs, and stacks of gemstone beads.
David Yurman describes the Curb Chain as its most elevated form of craftsmanship, with hand-forged links designed for fluid drape.
The amulets and Spiritual Beads push further into narrative. Malachite, onyx, and other stones carry symbolic weight, serving as chapters in what the brand frames as Jordan’s ongoing journey. The pieces encourage accumulation, each bead or pendant an addition to the archive of self.
Jewelry for men has historically toggled between rebellion and excess. Here it settles into a personal manifesto. For an actor who has built a career balancing strength with sensitivity, these designs operate as cues to who he is and where he aims to go.
