Zegna’s winter 2025 campaign situates Mads Mikkelsen in Torino, the house’s spiritual seat, where tailoring asserts both architectural and emotional weight. The actor stands within theaters and colonnades in suits that hold history as firmly as they cut a silhouette.
Mikkelsen embodies a philosophy that Zegna has refined for more than a century: tailoring as a confidence expressed through detail.
Mads Mikkelsen for Zegna Winter 2025
The Zegna campaign centers on the Torino jacket, a style first drawn by Ermenegildo Zegna himself. Its sculpted shoulders and broad lapels establish a sharp line. Meanwhile, three buttons set the pace of the front, lending proportion to a jacket that rises above the soft-spoken neutrality of contemporary suiting.
Beyond tailoring, a houndstooth overcoat and tailored blouson appear, extending the language of formality into outerwear. Here Zegna demonstrates that craft sustains itself across categories. From a coat collar lifted against the street, to a jacket set within the geometry of a theater lobby, these gestures show clothing in practice.
Mikkelsen projects the same economy of expression that defines Zegna’s tailoring. The campaign presents elegance aligned to function. Careful construction sees a shoulder that builds stature, a lapel that directs the gaze, and a coat that frames movement through the city. In Torino, the suit does more than dress the man. It defines his bearing in the world.
