Louis Vuitton’s New Formal campaign introduces Jude Bellingham as the face of Pharrell Williams’ vision for modern menswear, unveiling a collection that reframes the house’s tailoring codes. Released ahead of its global launch, the line positions Bellingham, midfielder for Real Madrid and Friend of the House, as a bridge between elite performance and contemporary dress.
Jude Bellingham for Louis Vuitton Ad
The New Formal collection spans three tailored modes. Modern Tailoring brings distinctive jacquard suits and relaxed separates into sharp silhouettes, blending a business expression with a streamlined ease. Workwear references appear in wool blousons, half-zip cashmere pullovers, and drawstring trousers.
The Evening Silhouette looks intensify the formality with single-breasted tuxedos, satin cigarette pants, and silk evening shirts. Detailing remains exact: satin lapels, Damier-patterned ties, and the pared geometry of the Minister Derby. These pieces operate in high-profile moments yet retain the architectural restraint seen across the campaign.
Timeless Business Wear brings Louis Vuitton’s heritage tailoring into a seasonless vocabulary. Suiting here takes on a global role. It’s sleek, versatile, and finished with signature house hardware or discreet monogram elements.
Captured against a poolside terrace with uninterrupted lines and light, Louis Vuitton’s New Formal campaign directs focus to proportion and material. Bellingham’s presence reads assured, his stance reflecting the collection’s balance between formality and motion.
By linking tailored craft to a figure whose influence extends across sport and culture, Louis Vuitton signals an expanded definition of formalwear: less bound to occasion, more embedded in the pace and travel of modern life.
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