The new Jimmy Choo Eliot campaign walks a line between tenderness and defiance. Shot like a fleeting London love story, it places the slipper, once a sedentary symbol of privilege, on the pavement among jeans and leather jackets.
The result is a quiet revolt, an image of refinement turned streetwise. The mood recalls early 2000s indie cinema, where intimacy and cool existed in the same breath.
Jimmy Choo Eliot Campaign
The Eliot slipper itself is a study in tension: soft construction, sharp edge. Eyelets scatter across polished leather, turning comfort into armor. It reflects the era when British mod style collided with rock attitude, only now the gesture feels more personal, more romantic.
Jimmy Choo reframes luxury as something lived in, proof that rebellion, when worn with a certain nonchalance, can still look impeccably made.
Explore Jimmy Choo’s fall-winter 2025 campaign in Tokyo.
