J.Crew heads into winter with the confidence of a brand that knows its roots. Here, the holiday 2025 campaign opens on a lake, where Neil Fenton wears a tweed topcoat as a Christmas tree sits beside him.
It feels like a lost film still from the late eighties, when ordinary scenes became small myths. The coat evokes the Ivy spirit that helped shape the brand, while the layers under it recall the practical comfort of old catalogs.
J.Crew Holiday 2025
J.Crew’s holiday proposal is simple. Winter works when the clothes let you move without thinking twice. The story widens at the barn and settles into a familial calm. Denim stays relaxed, jackets land with familiarity, and knitwear becomes the quiet hero.
The Après-ski aesthetic leads the way with Fair Isle, cables, and Nordic patterns. J.Crew’s sweaters look pulled from classic ski photos or even Paul Newman’s off duty snaps.
The festive scenes build toward a final family portrait in striped pajamas, tartan trousers, and a red and white sweater that calls back to J.Crew’s catalog peak. It all plays like a holiday memory pulled from a drawer and dusted off for another round.
Revisit J.Crew’s rollneck sweater
