H&M Atelier introduces its first pre-fall menswear collection, a concise exercise in transitional dressing for late summer into early autumn. The line sharpens its focus on essential wardrobe archetypes while shifting their proportion and ease of wear.
H&M Atelier Pre-Fall 2025
This season’s tailoring appears through a relaxed grey wool suit intended for both complete wear and separation, paired with striped shirting in muted turquoise and a burgundy tie for an understated lift.
Fabric choice grounds the H&M Atelier collection in tactility. Dry wool, corduroy in warm camel, indigo rinse denim, and soft knits in heathered greys anchor the lineup.
The palette travels across pieces, encouraging interchange between suiting, casual trousers, and outerwear. A short leather jacket, treated for a worn-in finish, carries the same formal cues as the tailoring yet reads as immediate and utilitarian.
H&M’s layering operates as a central device. Shirts extend below jacket hems, knits frame collars, and ties cut through loose volumes. The collection’s knit offering, including V-neck sweaters, matching vests, and boxy cardigans, frames the casual end while holding to the line’s architectural stance.
H&M menswear designer Ana Hernández frames the season as a return to the uniform, with silhouettes and materials tuned for the first weeks back in rotation after summer. The season champions “archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture.”
H&M Atelier’s pre-fall 2025 release arrives exclusively online August 21st.
