Henry Cavill takes the lead in the Longines’ Spirit Zulu Time 1925 campaign. Actor, producer, and global traveler, Cavill carries the piece as an instrument for transition. His settings, between sky and city, car and terminal, reinforce the role of the Zulu Time as a companion for movement.
Henry Cavill for Longines Spirit Zulu Time 1925
The watch itself marks the centennial of Longines’ first GMT, created in 1925 for aviators navigating vast geographies through Greenwich Mean Time, known universally as Zulu Time. That heritage remains relevant in a world where schedules stretch across continents.
Cavill’s partnership follows Longines’ philosophy of selecting ambassadors who embody conduct. The British actor aligns with this tradition through steadiness and discipline. His own words, “True quality doesn’t need to announce itself,” reflect the brand’s same ethos since 1832.
