In an era of relentless solo flexing, a high-wattage table of friends, family, and collaborators is a power move. For Gucci’s new campaign, The Gathering, Artistic Director Demna grounds luxury back into a necessary social context with the La Famiglia collection.
Gucci The Gathering Campaign
A new era at Gucci requires a new type of storytelling. For decades, fashion’s narrative has been built on solitary, often moody icons. Now, the House is reaching for the comfortable, inter-generational style previously reserved for Italian cinematic royalty, capturing a powerful sense of belonging.
The fits are relaxed and luxurious. It’s clothing designed for exchange, with the tailoring soft enough for ease of movement, yet rich enough to hold the attention of anyone at the table.
The Gathering aligns Gucci’s clothes with culture: suggesting that the best looks are the ones you share. Here, the tailoring loosens up with a set table, and the vibe, eventually, emulated.
Explore Gucci’s pre-fall 2026 collection
