The Eyewear by David Beckham campaign lands in Marrakech, inside the shaded courtyards of a riad where the air itself feels designed. Light filters across clay walls, patterned wood, and tiled floors, framing the former footballer as something closer to a connoisseur at ease in his private retreat.
The eyewear, produced by Safilo and imagined by Beckham, takes its cues from that atmosphere. It’s a little worldly and intent on detail.
Eyewear by David Beckham Fall/Winter 2025
The fall-winter 2025 Eyewear by David Beckham collection introduces two families of frames. Timeless Icons leans on memory, with metal and acetate shapes pulled from the era when a pair of glasses could define a face for a decade.
The Origami foldable sunglasses carry a magician’s trick in their hinges, collapsing into the palm with the grace of a lighter snapped shut.
Meanwhile, the Curator arrives in ovals with thin temples, reading like something an editor might push up the bridge of his nose between proofs.
Style Pioneer aims louder. The Bevelled Bold, with its square silhouette and sculpted edges, has the weight of a mask meant for public arrival. The Ultrabold doubles down, an oversized acetate statement whose beveled planes catch the light like cut stone.
Even the Crafted opticals make their point with pronounced side profiles and slender fronts, a tension that reflects Beckham’s love of engineering as much as aesthetics.
Altogether, the fall-winter 2025 collection charts a mood that suits Beckham himself. The eyewear is global but exact, decorative only through discipline. These are frames designed for the man who wants to be seen thinking as much as looking.
