Emporio Armani sets its spring-summer 2026 campaign in the Moroccan desert. Photographed by Alasdair McLellan at golden hour, the campaign casts models Jack Wardill and Abas Abdirazaq against a landscape of sand dunes and copper-toned light that turns tailoring into something closer to mythology.
Emporio Armani Spring/Summer 2026 Campaign
The collection leans into earth tones so completely that the clothes seem to belong to the terrain: sand, ivory, warm tobacco, and a deep chocolate brown that grounds the darker looks. Standout pieces include a voluminous ribbed linen set with dramatically balloon-cut trousers and a Nehru-collar short-sleeve shirt.
Accessories take a prominent role throughout, with the campaign doubling as a showcase for Emporio Armani’s eyewear and watches. Abas wears a pair of matte black rectangular sunglasses in one frame, the brand logo visible on the temple, while Jack sports thin oval gold-metal optical frames with amber lenses.
Styled by Alice Goddard and with hair by Anthony Turner, the campaign projects a young, culturally fluent masculinity that the Italian brand has been building toward for years. This is Emporio Armani at its most self-assured: a label that knows its customer is traveling somewhere, and has dressed him well enough to arrive.
View Emporio Armani’s spring-summer 2026 collection for men
