Dolce & Gabbana’s new eyewear campaign takes classic shapes into sharper territory. The frames themselves are square, rectangular, oversized. What is new is the thin strips of metal that run the temples. Here, a small detail becomes the center of the conversation.
Dolce & Gabbana Fall/Winter 2025 Eyewear
In the 1990s, Dolce & Gabbana used size as spectacle. By the 2000s, ornament crept in, making eyewear part of the house’s baroque stagecraft. Fall 2025 distills those impulses into a single metallic line. It holds the spirit of decoration but updated for today’s aesthetic.
The campaign mirrors Dolce & Gabbana’s latest designs as Gordon von Steiner photographs Hedi Ben Tekaya in close quarters. The focus is on detail, from the face and cut of the jaw to the tension of the gaze. In one image, dark lenses cloak the eyes entirely. In another, the clear frames make the gaze sharper.
All attention rests on the details, and in doing so Dolce & Gabbana shows how the smallest intervention can shift an entire silhouette. Afterall, the Italian fashion house has built a legacy on turning symbols into signatures. Here, the hinge is the story, and the frame becomes the proof.
