The snow looks real enough, but the mountains are painted and the Porsche parked in the middle of it all is too polished for alpine grit. That is the point. AMIRI’s new winter capsule campaign is staged like a Hollywood set, an imagined production that treats cold-weather dressing as cinema.
AMIRI Winter Capsule
This is the second chapter of AMIRI’s winter capsule, a continuation of the narrative the house began last year. The focus is on material weight and surface detail: down jackets sculpted into armor-like silhouettes, fleece rendered in camouflage, and AMIRI’s recurring monogram woven into technical fills.
The garments are designed for performance yet styled with the artifice of stagecraft, reminding us that Los Angeles has always been as much about invention as it is about environment.
The palette is familiar with deep black, but it expands into brown and camouflage, translating AMIRI’s visual language into shades associated with both military surplus and mountain gear. The brand’s motifs repeat like signatures: the cursive chest embroidery, the bones running down the sleeve, and the quad monogram pressed into puffers.
Accessories ground the look, ribbed beanies and gloves designed to match the jackets while evoking the stock characters of a studio-built winter. The fleece pieces, zipped up or cut into shorts, push the capsule into playful contradiction: alpine set dressing paired with California logic.
AMIRI’s Los Angeles is one where you can wear a camouflage puffer beside a classic silver Porsche and call it après-ski. The capsule builds on the house’s habit of taking American archetypes and turning them into fashion myth, filtered through the lens of cinema. Winter, in this telling, is less about weather than about role-play, and AMIRI has written the part.
