AMIRI’s fall-winter 2025 campaign finds Saúl “Canelo” Álvarez away from the noise of the arena, seated instead in a mansion decorated with wood paneling and velvet drapery. Photographed by Hart Lëshkina, the images place Álvarez within a lineage of performers who understand that presence depends as much on what one wears as what one does.
Canelo Álvarez for AMIRI Fall 2025
Stylist Michael Vasquez emphasizes the duality between image and performance. A tuxedo shirt left untied, boxing gloves replaced with hand-wraps, and suits cut in gleaming stripes all mark the line between public image and private figure.
Álvarez brings a fighter’s intensity to AMIRI’s tailoring, giving the pieces a harder edge. He appears as evidence that mastery in one field builds confidence across others.
AMIRI’s fall 2025 collection shows the brand’s signature play between tailoring and American sportswear. Double-breasted suiting, knit polos, patterned shirting, and long leather coats form a wardrobe that projects command both in ceremony and off-duty.
This season’s campaign positions clothing as a language of authority. In Álvarez, AMIRI locates a masculinity defined by discipline, where strength and style operate with the same brilliant force.
