The new Ami Holidays campaign settles into a house that looks lived in, where sweaters sit on chair backs and kids leave drawings on the walls. Sean Thomas photographs Eddie Klint and his family moving through small winter rituals, lending the season a tenderness.
Ami Holidays 2025
Ami hints at mid-century Alpine style with its Holidays collection. While Eddie wears a patterned Ami de Coeur polo, Mona sits in a festive red cardigan.
Their kids, Idris and Imani, bring the surprise. Ami introduces childrenswear for the first time, and the warm knits and playful hats look ready for a holiday memory.
The scenes build a portrait of winter that values togetherness. Reading on a sofa. Leaning into one another at the end of the day. Stepping outside wrapped in blankets. The clothes matter but the closeness matters more.
Ami folds its full range into this mood, from soft layers to tailored pieces touched by the brand’s signature heart. The result feels like an invitation to slow down, to let affection set the pace, and to let the clothes take part in moments that stay with you.
Explore Ami’s fall 2025 essentials
